A naked pair is when two cells in a house contain exactly the same two candidates.
Also called "Naked Couple" or "Conjugate Pair".
When two cells in a row, column, or box have only the same two candidates, those two digits must go in those two cells.
Therefore, these two candidates can be eliminated from all other cells in that house.
It doesn't matter which digit goes where - they're locked to those two cells.
Example: If two cells both have only candidates {2,7}, then 2 and 7 can't go anywhere else in that house.
This is called "naked" because the pair is obvious when looking at candidates.
If R3C2={4,8} and R3C7={4,8}, then 4 and 8 can be removed from all other cells in row 3.
Two cells in box 5 both showing {3,9} form a naked pair. Remove 3 and 9 from other cells in box 5.